Vermouth is Way Cooler Than You Think: The Ageless Spirit

by Daniel Frigeri

Vermouth is often misunderstood, and dare we say it, underappreciated, in today’s cocktail culture. This carefully curated powerhouse of a beverage has been around since about 8,000 years ago. Its life began when the Chinese developed a method to infuse botanicals in fortified wine as a sort of “cure-all” for sickness.

This Chinese beverage wasn’t exactly the Vermouth we know today, but it was darn close. Fast forward to Italy in the late 1700s and you’ll start to see commercialized Vermouths made by a man many consider to be the Godfather of Vermouth, Antonio Benedetto Carpano. A trustworthy recipe was devised and all that was left to do was some good old-fashioned globalization and American bartenders took care of the rest. 

The History of Vermouth

The 1853 World’s Fair held in New York City would ensure Vermouth’s strong influential spread, one that would help create many of our favorite cocktails today like the Manhattan, Martini, and the Negroni. Soon after New York bartenders got a hold of this specialty, an American cocktail era began, and with it a surge of excitement for artisanal beverages.

Want to learn more about Vermouth’s rich history? Check out Vermouth: The Revival of The Spirit that Created America’s Cocktail Culture by Adam Ford, the first comprehensive study of Vermouth.

What is Vermouth?

So, we have a foundational understanding of how Vermouth came to be, but what is this elusive entity really made of? This spirit is defined as being an aromatized and fortified wine meaning many different botanicals are intentionally infused (making it aromatized) with wine that has had alcohol added to it (making it fortified). This technique has been traditionally used in the three major Vermouth styles; Sweet (sweet and red), Dry (dry and white), and last but not least Blanc Vermouth (sweet and white), all offering different flavors and characteristics to cocktails, as Wine Folly has carefully explained. You can certainly try any vermouth product on its own with some ice which makes for a great digestif after a meal! Try pouring a little soda water on top and serve with a fresh lemon peel for a nice refreshing afternoon spritz.

Related: 3 Cocktails Using Limoncello

Flavors and Character

Vermouth gets its pronounced character from the many different herbs, spices, roots, and citrus ingredients, known as botanicals, that are extracted and infused through means of maceration or distillation. Here are just a few examples:

Herbs – juniper, oregano, lavender, roman chamomile, orris root, gallic rose, angelica, marjoram, hyssop, ginger, coriander, honeysuckle flower, sage. The daisy-related herb called wormwood from the Artemisia absinthium family is most common and synonymous with Vermouth production.

Citrus – Lemon/lime peels, grapefruit peel

Spices – vanilla bean, star anise (licorice), allspice, cardamom, cinnamon, nutmeg, and clove

The list is endless as are the possibilities for different delicious beverages when botanicals are involved. Next time you spot that dusty bottle of Vermouth at the bar, remember the permanent mark this fine expression of botany has left on the cocktail world. 



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