Farm Lover Since Day 1
When founder Sam Kimball’s media and events management career in New York City brought him to regional vineyards, he didn’t hesitate to greet local winemakers on their tractors conducting daily chores. Sam saw something familiar in these makers—their creativity, work ethic, and dedication to bettering the land, which reminded him of his parents and the rural farming community where he grew up.
Sam recalls the bounty of his mother’s garden and her talent for turning fruits and vegetables into delicious meals. He saw his family embodied in the tenacious winemakers he met. Sam understood the value of their craft, and he knew he had to share their stories with the world.
2013 - 2014
In 2013 and 2014, Sam spent much of his time in vineyards, alongside winemakers, creating meaningful relationships. The more makers he met, the stronger he felt about his role as providing a window into this world of vineyard-by-day, wine-by-night makers. Sam wanted to share the stories—and the end product—with the broader audience of food, wine, and culinary lovers he knew existed.
A Bigger Vision
Sam still enjoys sharing the stories of folks who pour their heart and soul into their craft. Today, that vision has evolved to include craft distillers, breweries, and artisan food makers. Enthusiasts can connect with all of these makers, and more, through Crush Wine Experiences. Crush WineXP has expanded to work with craft makers across the United States, Europe, and South America.
If you’re ready to discover your new favorite craft winemaker, distiller, or artisanal food purveyor and open the door to a new world of wine education, you’ve come to the right place.